Weather Sensitive Triggers
Advertising schedules based around Mother Nature…remain flexible and refundable in case of rain or no rain!

Automatic Triggers - If your product sales cycle benefits from changes in weather, let MTR establish weather trigger points that alerts the media when to run your schedules.

Flexible Execution Options - You can manage your promotional schedule by budget, trigger events or a variety of criteria.

Client Controlled Thresholds - You set the threshold at which campaigns are triggered, whether rain, snow, temperature etc. If it doesn’t cross the threshold you save the money.

Live Reads - Assure information relayed to listeners is timely and accurate and most importantly salient.

	INSURANCE FIRM - Frozen Pipes - In attempt to prevent costly claims for frozen pipes, developed trigger when less than 15 degrees, trigger was bank of awareness spots ran.
	GENERATOR MANUFACTURER - Power Generators - After a major storm or power shortage, ads ran to encourage purchase before next storm.
	CONSUMER PRODUCTS - Fire Ant Product - Each time potential rash of fire ant outbreak was elevated by substantial rain, bank of announcements would run in affected areas.